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Passion has always been the driving force at Perception- a passion for paddling; a passion for design and a passion for producing exceptional kayaks. In the 70’s we pioneered the plastic kayak and since then we’ve led the industry with innovations that have opened the sport to new Paddlers and expanded the capabilities of experienced Paddlers. It was almost 30 years ago when a few passionate souls thought that they could produce a better boat. Today that same passion drives us to produce the best boats available and has made us one of the world’s leading kayak brands.